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From Local to Offshore: Outsourcing for Startups in 2023

15 Dec 2022

Starting a new business is an exciting yet challenging task, especially given how high the chance is for startups to fail within their first year of business. So it is because you must complete many tasks on time to keep the startup running. And at the startup phase of your business, this cannot be managed with the limited resources you have. 

It is where outsourcing comes in handy and is even indispensable. Outsourcing for startups is essential because it allows them to focus on core competencies and save time and money by utilizing the expertise of third parties.

What is outsourcing really?

Outsourcing is hiring a company or individual to perform a task or service typically performed in-house by an organisation’s employees. It can include functions such as manufacturing, customer service and IT support. Outsourcing is often done to save money or access expertise that is unavailable within the organisation. In addition, it frees up internal resources for other activities.

Three forms of outsourcing

1. Local Outsourcing

Local outsourcing refers to hiring a company or individual from the same company or local area to provide a service or complete a task. Startups often use this to save money while maintaining a high level of control and communication with the outsourced company or individual. It is also recommended as it supports the local economy by hiring local talent.

2. Nearshore Outsourcing

Nearshore outsourcing is similar to local outsourcing but involves hiring an organization or freelancer from a nearby country or region. It can be helpful for startups with limited budgets, given the lower labour costs in a nearby country, while still being able to communicate and manage the outsourced work easily.

3. Offshore Outsourcing

Offshore outsourcing, also known as global or international outsourcing, refers to hiring people from a country that is located far away, typically on a different continent. Like nearshore outsourcing, this is mainly done to utilize the country’s economic benefits. However, offshore outsourcing can be more challenging in terms of communication and management due to distance and timezone differences between the countries.

Why is outsourcing for startups essential?

As an entrepreneur, you could make each aspect of your vision a reality by managing every department. It isn’t, however, efficient usage of your time- and can derail from building core competencies of your business or focusing on client acquisition. 

Outsourcing has been a critical component in assisting current big companies in succeeding initially- Outsourcing processes that are typically harder to master within a time constraint help you maintain the momentum of the company’s growth.

Here are a few reasons you should adopt outsourcing work to focus on the bigger picture:

1. Cost-Effective

Outsourcing for startups can be cost-effective because it allows them to access specialized expertise and resources without paying the price of hiring full-time employees. It can benefit startups with limited budgets needing to focus on their business’s principal aspects. 

Additionally, outsourcing can help startups save on overhead costs such as office space and equipment since they won’t need to hire in-house staff to handle specific responsibilities.

2. Time-Efficient

Outsourcing specific functions to external companies or individuals can be a time-efficient solution for startups because it allows them to focus on their preeminent responsibilities. However, startups are typically small, fast-moving organizations with limited resources and personnel.

As a result, they must carefully prioritize their time and efforts to succeed. By outsourcing non-essential tasks, startups can save time better spent on their primary operations and goals.

3. Scalability

Outsourcing can be an excellent way for a startup to improve its scalability. One of the key benefits of outsourcing for a startup is that it allows the company to access specialized skills and expertise that it may not have in-house. As a result, it can benefit startups working in complex or highly technical industries, where access to experts can be crucial to success.

By outsourcing tasks such as software development or marketing, a startup can ramp up its operations and reach a larger audience without investing in hiring and training additional staff.

4. Employee Retention

Outsourcing can be good for startup employee turnover because it can alleviate some pressure on the company’s internal staff. In addition, outsourcing specific tasks or processes in a startup can reduce the workload of its employees and prevent them from becoming overworked or burnt out. As a result, it can improve morale and reduce the likelihood of employees leaving the company.

Another advantage of outsourcing for startups is that it can provide employees with opportunities for professional development and growth. Additionally, startups can put a percentage of the money saved from outsourcing into salary increments, which further aids the retention of employees.

5. Focus on Core Operations

Outsourcing can be advantageous for the core operations of a startup in several ways. First, as the workload on in-house employees reduces, their skills and time can be directed towards working on the central capabilities of the service/product the startup offers. Second, outsourcing enables finding methods to innovate and strategize your business operations, promising subsequent expansion.

Outsourcing for startups – Processes that can be Outsourced

Many processes can be outsourced for a startup, and the specific ones that are outsourced will depend on the unique needs and goals of the startup. By carefully choosing which processes are fit for outsourcing, a startup can improve its efficiency, save money, and zero in on its critical operations.

Some general examples include

1. Manufacturing

A startup can outsource the manufacturing process to a third-party company if it has a product to manufacture. It can be a cost-effective way for the startup to produce its product without investing in its manufacturing facilities or equipment.

2. Software development

A startup can outsource the process to software development companies such as Nintriva if they need a custom software application. Outsourcing is the most efficient way for a startup to develop software and ensure quality.

3. Customer service

Many startups need support to provide timely and effective customer service, especially as they grow and their customer base expands. By outsourcing the customer service process to a third-party company, a startup can ensure that its customers are always taken care of and that any issues or concerns are handled promptly and professionally.

4. Social media marketing

Social media marketing can be a powerful tool for startups looking to reach a larger audience and build their brand. By outsourcing the social media marketing process to a team of experienced marketers, a startup can ensure that its social media campaigns are effective and well-managed.


Outsourcing for startups is a decisive strategy to consider. It allows them to seek the help of industry experts and resources they may not have internally and can help them save time and money. Outsourcing can also help startups to hone in on their primary operations and drive growth. By carefully choosing the right outsourcing partners and managing the relationship effectively, startups can reap the benefits of outsourcing and take their businesses to the next level.

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